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Dunkin' Donuts plans 100 new India outlets
NEW DELHI, May 30, 2012 (AFP)
Dunkin' Donuts said Wednesday it aimed to open 100 stores in India over the next
five years as it goes head-to-head with rival Starbucks, which is due to open in
the country in the coming months.
Dunkin' Donuts, which set up its
first Indian outlet earlier this month, is among a growing number of Western
fast-food chains heading to Asia's
third-largest economy to cater to an increasingly affluent market in cities.
Along with its usual range of
products, the group has created some offerings adapted for the Indian palate
such as spicy sandwiches, mirroring efforts made in China to woo
local consumers.
Getting its products to "suit the
market is very important to our success", company chief executive Nigel Travis
told AFP on the sidelines of another store opening, its third this month.
The world's biggest donut seller
entered neighbouring emerging market giant China in 2008
and now has some 80 Dunkin' Donut outlets in the world's second-largest economy.
"We see a young, fast-growing middle
class here in India -- the country is ready for
entry," he added.
Dunkin' Donuts will be competing
against domestic rivals such as Cafe Coffee Day and Barista, as well as
US giant coffee chain Starbucks,
which plans to open in August or September.
Other fast-food US brands
McDonald's, Domino's and Pizza Hut are already expanding fast in India, leading
to concern among some health experts about their link to growing obesity rates
among India's middle classes.
Dunkin'
Brands, the parent company of Dunkin' Donuts, aims to open 550 to 650 new
outlets around the world in 2012, of which a "disproportionate number" will be
in the Asia-Pacific region, said Travis.
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